September 18, 2007
Google AdSense for Mobile
Recently I wrote that Google Mobile was starting to run AdWords ads. This initiative has been expanded to now include Google Adsense(TM) for mobile. This program contextually targets ads to mobile website content.
The program is targeted at people who have created websites targeted at mobile browsers, allowing them to make money on contextual advertising using the same model used by Google on the traditional web. The program is available in the following countries: US, Australia, China, England, France, Germany, India, Ireland, Italy, Netherlands, Russia, Spain, and will soon also be available in Japan.
For AdWords advertisers that currently do contetual advertising with Google, this will expand the reach of that advertising further onto the mobile platform.
A word of caution is in order for all Google AdWords advertisers. Participation in this program defaults to opt-in. If your content is not appropriate for a mobile environment, you need to go into your AdWords account and manually opt-out.
I have heard some criticism of this policy, as many AdWords account holders will not know that they need to do this, and their ads will be running in a mobile environment, even if that is not what they want. This will result in added expenditure that they will not have anticipated.
The Google FAQ page for the AdWords for Google Mobile initiative states that the procedure to opt out is:
You can opt out your eligible search ads from running on Google Mobile Search pages at any time. On the Campaign Summary page, select the link that says 'View performance data for these ads' from within the alert message or below the table that contains your campaigns. On the bottom of the page that reads "Performance Data: Search Ads on Google Mobile Search," click on the link that says 'Yes, opt me out' to stop running your search ads.
It appears that the procedure is a bit different than that. I went into an AdWords account this morning, and could not find the link Google refers to on the Campaign Summary tab. After about 10 minutes, I finally found the following text: "There are 61 days left before we will begin charging for search ads on Google Mobile Search. View details". The View details text was a link to a page where I could opt out of the program.
For the client whose account I was using to research this, my opinion was that the mobile platform was not a fit, so I opted out of the service. Note that Google does say that they try to algorithmically determine the fit of content and landing pages for the mobile platform, but my opinions is that it's better to be safe than sorry.
Posted by Eric Enge at September 18, 2007 10:05 AM
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Wednesday, September 19, 2007
AdSense for Mobile
Google Launches AdSense for Mobile
Publishers of Web sites designed for viewing on mobile phones now have the option to make some money through Google (GOOG)'s AdSense program.
Google on Tuesday announced the availability of AdSense for Mobile, its service for placing contextual ads with mobile Web content.
"We've just launched AdSense for Mobile, which can help you expand your online content to new platforms," said Alex Kenin, AdSense product marketing manager, in a blog post. "If you have a Web site optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers."
AdSense for Mobile complements Google's original AdSense service, which places ads on participating publishers' sites that correspond to the publishers' content. Both versions of AdSense run on Google's auction model and AdSense publishers earning money based on the number of ads clicked on by viewers.
Google is offering AdSense for Mobile in 13 countries: England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (in a few weeks).
For those keeping score, that's six fewer than Yahoo (YHOO), which launched its mobile display ad system for its Mobile Web service in 19 countries back in February.
Mobile advertising is expected to generate about $3 billion by the end of the year and $19 billion by the end of 2011, according to ABI Research.
Google's ability to profit from mobile advertising will depend largely on how much it knows about those viewing its mobile ads and the extent to which it can convert that knowledge into ad targeting data.
While telecom companies typically know a great deal about their subscribers, they tend not to share that information without compensation, if at all. That leaves Google to either make deals with telecom partners or to deepen its own data about those using its services both on the Internet and mobile devices.
With almost all of Google's revenue coming from Web advertising, Google is no doubt anxious to deliver mobile ads that phone users want to see and that advertisers want to pay for. Doing so will go a long way toward diversifying Google's revenue stream, which is something that Google's investors would like to see.
Certainly, the audience is there. There are about 6.6 billion people in the world and about half that many mobile phone subscriptions, according to The Mobile World, a U.K. mobile phone consultancy. Better still, ad blocking on mobile handsets isn't an issue. At least not yet.
Publishers of Web sites designed for viewing on mobile phones now have the option to make some money through Google (GOOG)'s AdSense program.
Google on Tuesday announced the availability of AdSense for Mobile, its service for placing contextual ads with mobile Web content.
"We've just launched AdSense for Mobile, which can help you expand your online content to new platforms," said Alex Kenin, AdSense product marketing manager, in a blog post. "If you have a Web site optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers."
AdSense for Mobile complements Google's original AdSense service, which places ads on participating publishers' sites that correspond to the publishers' content. Both versions of AdSense run on Google's auction model and AdSense publishers earning money based on the number of ads clicked on by viewers.
Google is offering AdSense for Mobile in 13 countries: England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (in a few weeks).
For those keeping score, that's six fewer than Yahoo (YHOO), which launched its mobile display ad system for its Mobile Web service in 19 countries back in February.
Mobile advertising is expected to generate about $3 billion by the end of the year and $19 billion by the end of 2011, according to ABI Research.
Google's ability to profit from mobile advertising will depend largely on how much it knows about those viewing its mobile ads and the extent to which it can convert that knowledge into ad targeting data.
While telecom companies typically know a great deal about their subscribers, they tend not to share that information without compensation, if at all. That leaves Google to either make deals with telecom partners or to deepen its own data about those using its services both on the Internet and mobile devices.
With almost all of Google's revenue coming from Web advertising, Google is no doubt anxious to deliver mobile ads that phone users want to see and that advertisers want to pay for. Doing so will go a long way toward diversifying Google's revenue stream, which is something that Google's investors would like to see.
Certainly, the audience is there. There are about 6.6 billion people in the world and about half that many mobile phone subscriptions, according to The Mobile World, a U.K. mobile phone consultancy. Better still, ad blocking on mobile handsets isn't an issue. At least not yet.
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